Andy Gacy, CEO, Amazon Web Services.

CNBC

Amazon Web Services startup is rare, but it has dire consequences.

It happened this week, when it was Amazon Parler has fallen, A social network that gained momentum from the conservatives after that Twitter President Donald Trump banned and viewed content that encouraged violence. Parler sued Amazon in federal district court in an attempt to prevent Amazon from suspending Parler’s account, and Amazon has returned, requesting the court to reject Parler’s request.

The incident illustrates the kind of power that Amazon has almost uniquely because so many companies rely on it for computing and data storage. Amazon controlled 45% of its cloud infrastructure in 2019, more than any other company, according to an estimate by the technology research firm. Gartner. The application escaped without being included in an Apple And the Google App stores, but moving away from the Amazon cloud left Parler absent from the internet for days.

Parler’s engineering team built a program based on Computing resources From Amazon Web Services, the company has been in talks with Amazon about accrediting its own AWS database and AI services, the company said in a local court file on Wednesday.

It may take time to figure out how to perform similar functions on Parler’s private servers or other non-AWS cloud. And in Parler’s case, time is of the essence, as it came at a time when the service was gaining attention and new users after Twitter was banned from Twitter.

Parler engineers can learn to use other computing infrastructure, or the company can hire developers who already have this knowledge. But since there is no popular cloud service provider like Amazon, people skilled at Oracle Cloud, for example, are not as easy to find as those who know how to build on AWS.

The warnings were there

The speed with which Amazon has acted shouldn’t come as a shock. The companies have revealed details of their deals with Amazon warning of these kinds of sudden stops for years.

In 2010, DNA sequencing company Complete Genomics He said “Interruption of services by Amazon Web Services, on which we rely to provide final genetic data to our customers, will result in our customers not receiving their data on time.”

Games company Zynga I warned about how the AWS Foundation could quickly fade away when it submitted its IPO prospectus for its IPO in 2011. At that time, AWS hosted half of the traffic for Zynga games, such as FarmVille and Words with Friends, The company said.

“AWS may terminate the agreement without reason by providing 180 days prior written notice, and may terminate the agreement with 30 days prior written notice of the reason, including any material default or breach of the agreement on our part that we do not address within the 30-day period,” he said. Zynga.

AWS can also terminate or suspend Her approval With a customer immediately under certain circumstances as happened in 2010 with WikiLeaks, indicating violations of the AWS Terms of Service.

Parler started using AWS in 2018, long after the Wikileaks incident and the companies’ first disclosures about potential cloud outages.

When AWS told Parler that it plans to suspend Parler’s AWS account, it said that Parler repeatedly violated the terms, including by not owning or controlling the rights to its content.

Over the course of several weeks, AWS alerted Parler to instances of user content that encouraged violence, Amazon said in the court file. More of this content emerged after protesters stormed Capitol building in Washington On January 6, Congress interrupted the confirmation of the Electoral College results from the 2020 presidential election. AWS reported that Parler had not done enough to quickly remove this type of information from its social network.

Parler can protect itself more. Large AWS customers can sign up for more comprehensive agreements, allowing customers more time to comply if they end up breaking the rules.

Gartner analyst Lydia Leong explained this difference in a Blog post: “Thirty days is a common time frame specified as a treatment period in contracts (which is the treatment period in the standard AWS Enterprise Agreement), but Cloud Provider Click Agreements (such as AWS Customer Agreement) usually have no remedy period, allowing immediate action to be taken at discretion Service provider.

Other cloud providers have their own terms that their customers must follow. AWS now has millions of customers, however, it is valid More cloud infrastructure market From any other provider. As a result, many organizations can be exposed to the type of treatment Parler received, rarely if they do not act on Amazon’s standards.

Parler recognized the pitfalls of being in debt to the cloud service provider, but in the end, the lean pull offer was too appealing to ignore. Alexander Blair, Parler’s chief technology officer, wrote in Job in service.

Parler and Amazon did not immediately respond to requests for comment.

Watch: Apple pulls Parler from the App Store amid crackdown on violent posts