Hulu is The first major broadcast platform Offers a social viewing experience. With most major league sports now allowed to resume behind closed doors, Hulu’s joint show with ESPN is likely to help entertain the service. More than 30 million users During the winter months.
But users have a redundancy of streaming services at the moment, so how will that be Hulu Staying competitive?
With help User experience expert Peter Ramsay from Built for MarsIn this article, we will be giving Hulu an Extra Crunch UX breakdown, explaining five ways it can improve the overall user experience. These include easy product comparisons, consistent presentations, proportional progression bars and other suggestions
Compare features inside packages
If your product / service has different levels / versions, make sure the differences between these options are clear and easy to compare.
The failure: Hulu has four different packages, but the features listed are inconsistent between the options, which makes the comparison very difficult. Instead of using bullet points, they buried benefits in paragraphs.
The Fix: Split paragraphs into bullet points. Next, be sure to consistently draft the points between the options.
Steve O’Hare: I’m really amazed that this guy got past the marketing department. There isn’t much to say except I would argue that when UX, including planning and copywriting decisions, are detached from business goals and clients’ desires, the company is in trouble. Do you agree that this is what happened here?
Peter Ramsay: Honestly, it happens all the time. I think it’s just a symptom of designers building things that look nice, not things that work well. I’m probably raising this issue to about a third of my private audits – it’s pretty common.
Keep a steady width
Try to maintain a consistent page view throughout one trip – unless there is much point in changing the width.
Failure: During the Hulu signup process, page width doubles at a point that is completely unnecessary. This is confusing to the user, with no apparent justification.
The fix: Hulu has a very consistent first half of its ride and then drops the ball. I will re-design these “extra-wide” pages as the default view.