Historically, the Transforminian community has been neglected by the fashion world. But both of them& She is a new brand that looks to introduce clothes that are specifically designed for the male-altered bodies.
The company was founded by Finnegan Shepard, a transgender man who started “Booth,” and after he underwent surgery and felt unable to find clothes that fit his body the elements were designed to emphasize the masculine figure, camouflage connections, and all-in-one font.
The general idea is that our clothes represent who we are, and no one should have limited clothing options based on their body.
Both & both are fully operated and sell directly to the consumer through the website. The strategy is to make very small batches of capsule lines, with pre-order starting for the first time today.
The first line consists of three basic shirts.
The Finnegan is an everyday staple shirt. Tyla is similar to Venigan, but has a ribbed sleeve for a tighter fit around the biceps. Built to fit large, Khazeel is designed to cover bindings and has a boxy look. These items range from $ 39 to $ 45.
They both want to start with simple designs and forget about colors and prints for now.
“Let’s get the basics right in terms of the look, focus on the relatively simple colors, and then once we get those colors we get to a lot of the colorful stuff,” said Sheppard. “We’re not really interested in prints. That was one of the things that I actually had a negative reaction to. There are a lot of companies that print some kind of Trans Pride material on T-shirts, but they don’t change shapes or make them fit better.”
The plan is to release new designs every six to eight weeks.
One of the challenges for Both & is that their target demographic is very focused on sustainability, but doesn’t usually have much disposable income, according to Sheppard.
“We’re building them at an affordable and sustainable price and we’re building items that can also be produced in small batches,” said Shepherd. “There are a lot of different things that you have to try to reconcile at one time.”